Key Staff

Rob Farley is the Owner and Principal Consultant of LobsterPot Solutions Pty Ltd. He has been consulting in database technologies since completing a Computer Science degree with first class honours. He is a regular conference presenter both around Australia and overseas, heads up the Adelaide SQL Server User Group and holds several Microsoft certifications including Microsoft Certified Master in SQL Server. He is a Microsoft Certified Trainer, a recipient of the Microsoft MVP Award for SQL Server every year since 2006, and a past Branch Executive Committee member of the Australian Computer Society. Rob was on the Board of Directors of the PASS organisation from 2011 to 2013, and is a published author, his books including Professional SQL Server 2012 Internals and Troubleshooting, SQL Server MVP Deep Dives and SQL Server MVP Deep Dives 2. Rob works across all areas of SQL Server, from system design and performance tuning, through to business intelligence and data analysis. His understanding of system internals is excellent, and he is often called upon to improve the performance of systems, whether they be transactional systems or data warehouses.