The Name

What’s in a Name

People often ask “Why the name? Why call a data-consulting company LobsterPot Solutions?”

We try to be different from other companies. We try to help our clients have the best experience within the Microsoft data platform, transform their organisations through data, and respond to issues that they may be facing. We stop what we’re doing to address urgent problems, and we show you how we’re doing our work so that you can become self-sufficient. And we stand up for integrity.

Well, the funny name is no mistake – it was a deliberate branding decision to create a company with a culture that stands out.

Most IT company names fit into a few categories: the three-letter acronym, the made-up word, the non-descript, or the founder’s name. It’s not hard to think of a few examples in each category. There are plenty of well-known companies.

But before those companies were well-known, did they have a memorable name? When you first discover a company by word-of-mouth or reading about them somehow, what is there to help the name stick in your mind?

LobsterPot Solutions – the name – doesn’t fit into any of those categories, but the name certainly sticks. Everybody asks about the name, and everyone remembers it. The logo stands out on a list of companies.

And it is our hope that the company stands out too.

We’re not like other companies. We stand out, to help you stand out.

And again – everybody asks.

Contact Us


Level 17, 31 Queen Street, Melbourne, VIC 3000
0431 972 770


P.O. Box 101, Rundle Mall, South Australia, 5000
0431 972 770
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